Small Business

What is ‘Brand You’

Would you be able to describe your brand (that is – who you are and what you are about) to a future employer or a new client? If you don’t know who you are and how you want to be seen how can others make the right assessment of you?

Do you know how you are perceived by others? Have you asked?

When we meet people for the first time, as much as we would like to deny it, they will make a judgement and that will happen within the first 7 – 30 seconds – how much time does that give you to tell them about yourself? First impressions are critical, you are marketing a product – YOU!

Think about how you want to be seen.

  1.  Do you know your personality type? Knowing this will not put you in a ‘box’ it will give you the tools to work with your strengths. Do you tend towards introversion? If so how can you use this thoughtful approach? If you are more extrovert, how can you use your great communication to best advantage without over whelming?
  2. What are your strengths? Are you happiest when able to use your creativity, explore new ideas and look at developing new products or are you a great relationship builder, loving to network and build trust with future prospective clients. Maybe you’re at your best when developing a business plan, organising an event or possibly working with budgets and numbers makes your day feel really satisfying.
  3. Do you make the most of your strengths dedicating a higher proportion of your time to areas where your feel you can really have an impact?
  4.  Do you know your personal values? If you understand what really matters to you it will help you choose the right career and look for the most suitable employers for you. If you are running your own business this understanding will help you focus on the clients you want to work with and those who will get the most from your business.
  5. Have you really considered carefully how you dress? What does what you wear say about you? There is a chance, if we all dress in dark suits white shirts and for men sober ties we become clones and loose our personal impact. In the current market you need to fit in enough to be accepted and stand out enough to have that extra edge!
  6. Does your personal presentation reflect your own unique style and personality, allowing for adaptions to meet client expectations?

 

The best approach would be to research the dress code of the organisation or       client you are meeting. Then dress one step up from their everyday dress code. This will ensure that you fit in, but also show that you have made an effort. Don’t forget that it is important to retain you own personal style as well, this can be done through colour – subtle style elements to your clothes or by the accessories you choose. You can express your personality through your style!

Lastly on the appearance front – grooming is vital! From combing your hair to polishing your shoes! More tips here http://totally-you-consulting.co.uk/making-an-impression-the-small-stuff-really-does-count/

Ladies – did you know that research suggests that women who wear well applied subtle make up are paid 23% higher than those who wear none!

Gentlemen – Facial hair is now seen as more acceptable in business, but concealing the lips and mouth is still a barrier to good communication. If you are going for a beard or stubble, you’ll need to spend more time, not less, on grooming!

7. What about your body language – how do you communicate when you first meet someone? How firm is your handshake? Do you make good eye contact? Do you sit and stand confidently? Most importantly – do you smile – with   your  eyes too!

 8. Finally – you have made a fantastic first impression you have shown that you have thought about the culture of the organisation or client you are meeting, they can see that you will indeed fit in and are able to retain and express your own personality, so now is the time to clearly express your skill strengths that align so well with the job that is on offer.

 Take time to look at ‘Brand You’ whether you are changing employers, moving up through an organisation or working for yourself, understanding your brand and how others see you will lead to more inner confidence and greater personal success!

 If you would like to explore your personality, understand your strengths and challenges and how to apply this to your business, maybe taking the Talent Dynamics profile with a follow up coaching session would work for you. If so give me a call 07742 445243.  We can talk about how it works and if it would be useful for you.

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