Marketing

Does Your Personality Shine Through Your Style?

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Have you ever walked into a room and noticed someone who looks like a vibrant out going person only to be surprised when you speak to them and find it difficult to engage them  in conversation? Or perhaps you have approached a very subdued looking individual and then found they are bubbly and expressive.

Whether it’s consciously or unconsciously we tend to make an initial judgement on others in the room by what we see and engage in conversation with that thought in mind.

Considering our personal style when dressing can really help to ensure that we are encouraging an approach from others that we are comfortable with and results in great communication.

So if you are naturally quiet and introverted- dressing in elegant, sophisticated styles and wearing more muted but beautifully put together colours will encourage a more questioning, calmer approach.

For those who enjoy an enthusiastic and outgoing encounter, wearing a stronger look in contrasting and more vibrant colours – perhaps including some quirkiness in style will draw in the communication that works with your personality.

So many of use think a lot about what we say and often forget the impact of how we look!

Colour is Powerful!

Colour can help you look healthier, younger, more approachable, more assertive, creative or professional; it can make your skin glow and your eyes sparkle, if you know how!

Colour can also make you look drained, showing up the lines and shadows on your face. It can give out the wrong messages psychologically – disguising your creative personality or portraying a strong authoritative impression (when you don’t intend it to) triggering a defensive response from those you wish to influence.

So how can you ensure colour works positively for you? Two ways:

  1.  Know what colours work with your skin tone, so that you can look and feel great.
  2. Understand just a little about the psychological impact colours have on those you wish to communicate with.

Colours & Skin Tone

Wearing colours that work well with your skin tone can make a significant difference to your appearance; building your confidence and making you feel great! So finding out what works best for you is a fun and very useful thing to invest in.  You can then choose clothes and accessories that really work for you!

Determining Skin Tone

 This can be quite tricky and professional help is a good way to ensure you have got it right; however here are a few general tips:

 

Cool Skin Tone

If you have a cool skin tone you will see:

  •  Pinkish or rosy undertones to the skin
  • Olive or black skin with a blue undertone
  • Brown/hazel/blue or green eyes
  • Softer greys or softer less determined eye colour
  • Black, dark brown, platinum blonde, light or mid brown, blue grey natural hair colour
  • Yellow based colours will give a sallow appearance to the face
  • The colour silver will brighten the face

Notable examples are: Sarah Jessica Parker, Sandra Bullock, Courtney Cox, and Jennifer Aniston.

So we know that the above cool colours work for our cool skin tone and that when combined in our accessories and jewellery with clear or antique silver, they will look amazing.

    

Warm Skin Tone

If you have a warm skin tone you will see:

  • Yellow based ivory, peach or golden undertones to the skin
  • Black skin with yellow undertones
  • Bright green, turquoise blue or golden brown eyes
  • Red, strawberry blonde, brown with reddish tint, chestnut, golden brown, natural hair colour
  • Blue based colours will drain the face
  • The colour gold will brighten the face

Notable examples are: Gwyneth Paltrow, Sarah Ferguson, and Nicole Kidman

The great warm colours above will work for those with a yellow undertone to your skin and your accessories will include jewellery with clear or antique gold.

 

Colour Psychology

 The final piece to the puzzle is the possible psychological impact the colours we are wearing are having on those we wish to communicate with.

Here is a little taster of the messages colour can give:

Approachable – soft or warm colours like pastel pinks, pastel blue, coral, tan or terracotta

Assertive – Strong contrasts – black or navy with bright reds or purples – Take care here!

Authoritative – Dark tones with very light tones (uniforms)

Creative – Warm/bright colours worn in unusual or unexpected colour combinations

Sensitive – Purple/violet/lavender –can be used to soften a hard look

So if you know what colour works for you and the impact it has on others, how confident will that make you feel and how successful could that make you both in business and in your social interaction?

 

If you want to know more about how to discover what colours can really work for you, give me or call on 07742 445243 or email me at Totallyyou@live.co.uk for a free no obligations initial consultation.

A positive 2013!

It’s January, Christmas is over another year is just starting and although I want to feel energised and full of enthusiasm for 2013, it’s not easy. Where do you find the get up and go? What will make that key difference to help spark the positivity and start to make things happen?

I know that if I allow myself to feel sluggish and hide away in my study, playing with social media and hoping that miraculously loads of business is going to come flooding my way, then 2013 is going to be a very unproductive and depressing year!

Drawing in your strengths, if you have a clear idea of what they are is the key to getting started. I know that I am best talking to people face to face as I am passionate about what I do. I do however need to have some focus when I speak to people so today I am going to focus on:

1. Who my customers will be for the next year.

2. What they want or need from me

3. How I am going to contact them

4. How I am going to let them know, what I can offer and why they will get great value working with me.

I am then going to spend some time organising my wardrobe for the new year, so that I can get out there looking and feeling great with the confidence to network with inspirational people and continue to build my business working with individuals and business teams, helping them to focus on how they spark their positivity and start to make things happen!

What are your strengths? How can you make things happen?

Do you want to make 2013 the most positive year you have ever had?

If the answer is yes, then take your key strength and use that to kick start your year!  Wishing you an amazing, productive and successful 2013!

 

 

Personal Branding – Your Emotional Finger Print

Your Personal Brand is the emotional finger print you leave on others!

When you are not in the room what do others say about you? What impact have you made on them? What is their perception of you?

What is a personal brand? – It is about how you present yourself in your posture, your body language, your facial expressions, your clothes and the accessories you wear as well as your attitude and communication. It is the ‘Real You’ that you want the world to see and to buy into.

Successful personal branding is about firstly knowing who you are and how you want to be seen, either as the owner of your own business or as a key member of the organisation where you work.  It is then  about effectively controlling and influencing how others see you and think about you. Everyone has a personal brand, however most people do not clearly understand what this is and how important it is for them in today’s world of social media and tough employment markets.  Your brand is more than just marketing and promoting yourself,  it needs to be about the whole you!

Your personal brand is about :

1.   Being authentic – having good self-awareness – drawing on your strengths and values

2.   Knowing what you want to achieve – having a clear vision

3.   Presenting yourself in a conscious, coherent and consistent manner – it needs to fit together and make sense!

In the current environment it is becoming more and more important to have that extra edge, your unique personal branding can be make that difference.

As Dr Hubert Rampersad says in his paper on Authentic Personal Branding ‘ It is therefore important to be your own brand and to become the CEO of your life’

If you would to know more about how to discover your personal brand then give me a call on 07742 445243 or take a look at my Personal Branding Web page http://bit.ly/y0wIIK

 

 

 

 

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