Personal Branding – Your Emotional Finger Print

Your Personal Brand is the emotional finger print you leave on others!

When you are not in the room what do others say about you? What impact have you made on them? What is their perception of you?

What is a personal brand? – It is about how you present yourself in your posture, your body language, your facial expressions, your clothes and the accessories you wear as well as your attitude and communication. It is the ‘Real You’ that you want the world to see and to buy into.

Successful personal branding is about firstly knowing who you are and how you want to be seen, either as the owner of your own business or as a key member of the organisation where you work.  It is then  about effectively controlling and influencing how others see you and think about you. Everyone has a personal brand, however most people do not clearly understand what this is and how important it is for them in today’s world of social media and tough employment markets.  Your brand is more than just marketing and promoting yourself,  it needs to be about the whole you!

Your personal brand is about :

1.   Being authentic – having good self-awareness – drawing on your strengths and values

2.   Knowing what you want to achieve – having a clear vision

3.   Presenting yourself in a conscious, coherent and consistent manner – it needs to fit together and make sense!

In the current environment it is becoming more and more important to have that extra edge, your unique personal branding can be make that difference.

As Dr Hubert Rampersad says in his paper on Authentic Personal Branding ‘ It is therefore important to be your own brand and to become the CEO of your life’

If you would to know more about how to discover your personal brand then give me a call on 07742 445243 or take a look at my Personal Branding Web page http://bit.ly/y0wIIK

 

 

 

 

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